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U.Va. iLab

branding and environmental graphics
Project Details

Client: U.Va. iLab

Date: March 2013

Online: ilabatuva.org

The iLab at the University of Virginia is an entrepreneurial initiative that fosters cross-collaboration throughout the university, serving as a nexus for the school’s entrepreneurship and innovation education. The i.Lab provides coaching, courses, and venture incubation to students, faculty, and community members who are working to innovate the future.
10/HALF created the logo, environmental graphics, and supporting collateral for the i.Lab. Our stylistic touch-point was folded paper—the innovator’s work to reimagine form—which is woven throughout the entire graphic identity. We also assisted with environmental graphics: a panel (“modesty panel”) in the iLab atrium’s features a typographic mural that morphs between “IMAGINATION” and “INNOVATION.”


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